E-commerce retailers see a 73% increase in online conversions on the Monday following Thanksgiving (compared to the average shopping day in November), according to the Yahoo Network Insights team. This means when consumers open their wallet on 30 November, they will be ready to buy.
You've got one shot - one day - to win their holiday business, and you need to be totally sure your customers' data is completely secure, as hackers are just waiting to steal all of those juicy credit card numbers from the thousands of people coming to your site that day.
