Retailers need new ways to draw people to their sites and keep them coming back to shop again. This requires a new form of innovation that is based on more effectively using assets you've already got. Responsible innovation can be a cost-effective way to stand out and sell more.
Responsible innovation is based on what most e-commerce operations cannot do without: a product catalogue; item inventory and sales data; customers; and site search. With a little bit of creativity, you can make these fundamental assets work harder for you, bolstering immediate results and setting you up for future success at a lower cost.
