Studies show that the Internet influences more than US$3 of in-store sales for every dollar spent online. The Internet has given consumers the ability to make more educated purchases and get better deals, but many consumers still prefer to buy a product at a local store. Therefore, retailers need to develop an online marketing Learn how you can enhance your email marketing strategy that focus not only on selling customers online but also driving them to their retail store.
Forrester noted that almost $400 billion of in-store sales, or about 16% of purchases, are directly influenced by the Web - and that number is predicted to surpass $1 trillion by 2012. So does this mean that the Web has become more vital to consumers for shopping rather than buying? What effect does this change have on retailers?
