Patty Smith, director of corporate communications at Amazon, declined to comment, saying the company "does not comment on rumours and speculation."
However, Terry Hall, communications director for the Napa Valley Vintners Association, told the E-Commerce Times that Amazon's push into the wine business is already in the works.
The nonprofit trade group counts 315 of the approximately 400 wineries in Napa as its members.
The association has already held one workshop for its members to become familiar with selling wine through Amazon's heavily trafficked Web site. Another such workshop is scheduled for Friday.
"We expect to see about 80 different wineries between the workshop we held on September 4 and the one scheduled for tomorrow," Hall said.
