The result is an innovative online marketplace: Wigix. It's designed to help people on both sides of the buy/sell deal find the right price.
Wigix operates somewhat like a stock market, which is no surprise since CEO James Chong and CTO Bob Lee were heavily involved in architecting the online trading platform at investment firm Charles Schwab.
"We thought that financial model approach was a good platform for consumers. The existing auction model also has consumer concern issues, so we relied on the Nasdaq trading model," Lee told the E-Commerce Times.
