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Youngsters take to 'clicks and mortar'

More than 80% of South Africans between the ages of 16 and 24 are transacting online. This dramatic move away from traditional shopping behaviour into 'clicks and mortar' (online shopping) was uncovered by the SA Shopper Survey 2015, conducted in June by research company WhyFive in collaboration with Student Brands...
Youngsters take to 'clicks and mortar'The online survey was conducted to study the needs, perceptions and behaviours specific to South African shoppers and their online purchasing behaviours. The survey reached over 20,000 respondents, 4,600 of which were in the elusive 16- to 24-year-old segment, which exposed an obsession with the latest technology.

More shoppers are now integrating technology with their shopping habits, using the internet to research products and compare prices before committing to a purchase. In turn, more companies are now making use of visual media and loyalty programmes to make an impact on shopping decisions.

Increased online sales


This influential group of online shoppers has increased online sales in South Africa significantly, with items like cellphones, airtime, fashion and concert/event tickets the favourite online purchases.

While some shoppers still prefer to shop at malls, the SA Shopper Survey 2015 clearly shows that the percentage of people shopping online will continue grow rapidly. The convenience of online shopping, with the benefit of easy price comparison and discounted selling prices, is just as attractive to shoppers as established incentives like free gifts with purchases and volume discounts.

The SA Youth Shopper report includes full demographics and mediagraphics, stores and brands shopped by category as well as loyalty programme usage and online shopping trends.

Go to www.studentbrands.co.za or www.whyfive.co.za to find out more about the SA Shopper Survey 2015.

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