Joint project promotes domestic destinations to business travellers

SA Tourism’s intent is to encourage South Africans to travel more and discover new experiences in their beautiful country.

ASATA general manager Kim Koen says that successful activations have been run across three Blue Chip companies in South Africa, with an additional 17 scheduled before the end of the year. “Incorporating stunning visuals of South Africa’s travel destinations and a beautiful brochure with a range of specially selected packages, our activation booths have been set up in busy public spaces and experienced consultants are on hand to assist travellers with their local holiday enquiries and needs.

“So far we have received only positive feedback from the companies that have participated and will continue to share great local holiday deals with the business travellers that have registered during the activation.”

Annelize Arthur, business manager HRG Rennies Travel, which is one of the travel management companies involved in the pilot project, says business travellers have expressed particular interest in the Kruger National Park, Cape Town, Sun City and the Limpopo province for game drive experiences. “This domestic travel initiative has been a great way to share the local holiday experiences on offer and break the perception that domestic breaks are expensive,” says Arthur.