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Employee engagement equals business results
'Employee engagement' is the buzz phrase we are hearing more and more about in today's corporate world. This is not surprising. After the economic meltdown of the Credit Crunch years, the global economy is slowly recuperating from years of stagnancy and lacklustre performance. Businesses are desperate for growth. Employee engagement is the key.
Research firms like Gallup provide us with the statistics: central core business processes like productivity, profitability customer satisfaction, quality, retention, and sales are all substantially higher at companies with engaged employees.
"Employee engagement has become the new currency in today's economy" - Michael Papay & Alexandre Santille.
Many business leaders are already leveraging the engagement phenomenon. As a result, employees in these organisations deliver strong results and encourage client loyalty.
There's one fundamental challenge though: in most organisations the majority of employees remain disengaged - as much as 70%.
That's a half-a-trillion-dollar challenge in the US alone! The same percentage of the workforce was just as disengaged back in 2000. This disengagement trend has remained unchanged throughout the last decade. Leading human capital analyst from Deloitte Consulting, Josh Bersin, advises it's time to reconsider our critical engagement strategies.
"When people are financially invested, they want a return. When people are emotionally invested, they want to contribute" -Simon Sinek.
How can you grow engagement in your organisation?
Give your employees the opportunities and platforms to share their opinions and debate over the important challenges that face you. Encourage an active engagement culture through collaborative planning, decision-making, innovation and strategy.
Corporate environments usually attract the more introverted analytical personality types. These serious professionals are usually low on verbal self-expression and they often, resultantly, suffer with a low self-confidence when it comes to self-expression. Reserved employees withdraw and disengage when they face more public platforms. Communication skills training builds the necessary self-confidence and helps create the vital self-expression which facilitates active engagement.
Communication training can help employees to regain their personal power and build new solid and healthy engagement practices based on logic, EQ and new insights. Learning about the various different stakeholder types and how to engage with each type of stakeholder also guarantees far greater success when engaging, negotiating and influencing your key stakeholders.
Conclusion
Successful engagement provides the essential platform necessary to build healthy and profitable businesses. Engagement skills facilitate successful internal and external communication and collaboration. It diminishes stress, builds healthy and loyal relationships and it creates a corporate culture conducive to influence and buy-in.
Engagement makes absolute sense. Make 2015 the year you got 'engaged'...
About John French
John French is a communication strategist and communication skills coach with 20 years extensive experience in the communication training industry. John heads up Communication Guru, a communication skills training company operating both nationally and internationally. E-mail John at az.oc.hcnerfnhoj@nhoj or visit www.communicationguru.co.zaRelated
