Simons will share how global brand communications strategies are evolving in the 21st century, and how events are increasingly an important component of major brands’ sustainability strategies.
“This year’s conference is particularly important,” says EGF Chairman, Justin Hawes. “Not only is this our first stand-alone conference, but we have managed to secure an international sustainability guru who will share what leading brands and organisations are doing.”
There has been a shift in organisations, with sustainable practices now playing a crucial role in their operations. Delegates can expect to learn more about international green trends, the recently-launched Minimum Standards for Sustainable Events, how simple it can be to green an event, the cost versus benefit of hosting sustainable events, and the steps required to ensure a truly sustainable event.
Simons will also be hosting a Sustainable MICE Excellence Master Class at the SAACI Association Hub on 20 July 2016. The workshop is aimed at venues and convention bureaus and planners. He’ll be covering topics including: key leadership trends in MICE, sustainable food, ISO20121 – what it is and how it works, and how to communicate your sustainability strategy.
For more info, go to www.eventgreening.co.za/events.
