Woolies extends WRewards to forecourt stores

Engen.co.za

WRewards is a Woolworths tiered card-based loyalty programme based on customer spend, which translates into an instant savings of up to 30% on hundreds of products. There are currently over three-million active WRewards members who, collectively over the past two years, have saved over half a billion rand.

"Our customers are time-stretched and on the move. Not only do they expect to be able to shop at Woolworths Food Stops while filling up their cars or after normal trading hours, they also expect the same instant WRewards savings which are available at other Woolworths stores," said Paula Disberry, Woolworths Group Director, Retail Operations.

Disberry continues: "WRewards is a core part of our business strategy. It helps us learn more about how, when, where and what our customers buy. In turn, this customer insight informs our business decisions such as product and store design, as well as allowing us to create tailored communications relevant to each individual customer."