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ESG News South Africa

Educo Africa CEO goes out on a ledge for charity

Today, 16 February, sees CEO of Educo Africa, Trevor Johnston, abseil to a portaledge hanging from the roof of the SABC building in Cape Town and be suspended there for seven days with only the bare essentials. In partnership with Good Hope FM, the On the Edge campaign aims to raise awareness and funds for the organisation and highlights the many individuals living on the edge in the South Africa.
Educo Africa CEO goes out on a ledge for charity

Johnston, himself from a marginalized background, was given the opportunity of a wilderness course in his youth whilst living on the edge of gangsterism and crime. It was the beginning of a life-changing experience for this now accomplished mountain guide, environment conservationist, and champion of change.

“I passionately believe in outdoor experiential education as a means to instil positive values and attitude, enhance leadership abilities and self-reliance through encouragement, motivation, patience, leadership and understanding,” said Johnston. “We are confident that the On the Edge initiative will raise huge awareness and enough funds for us to continue to assist in developing the potential and responsibility of individuals so that they become contributing members of society.”

Educo Africa is a non-profit organisation that seeks to develop leadership and personal mastery through outdoor- and wilderness-based experiential learning programmes. Since its inception in 1994, the NGO has facilitated the healing, empowerment, training and development of thousands of young people with specialised focus on youth at risk or in need.

Throughout the week, presenters from Good Hope FM will be broadcasting live from the ledge.

The public can SMS ‘EducoAfrica' to 33009 and the proceeds will be donated to Educo Africa. Each SMS costs R1.50. Stay up-to-date with Trevor On the Edge by visiting his blog: http://www.educoafrica.wordpress.com or at www.educo.org.za.




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