Chris Halliwell, director of the California Institute of Technology Industrial Relations Center's new online community, the Technology Marketing Center (TMC), will interview Patrick O'Doherty, a product-line executive with Analog Devices precision signal processing group. O'Doherty will discuss how his team used proven strategic technology market development principles to establish a dominant position in the market for energy-metering solutions among manufacturers in China.
"TMC resources are designed to reinforce concepts presented in the Industrial Relations Center course on strategic marketing of technology products," said Halliwell. "Analog Devices uses key course concepts, such as 'whole product' to deliver a complete solution that addresses specific issues in China, including technical support in a market that is moving from electromechanical technology to full digital implementation."
The discussion with O'Doherty is one in a series called Executive Interviews, which are conducted on the last Tuesday of each month by TMC. The Technology Marketing Center is a rich content destination on the web, providing interview audio files, discussion forums and case studies to high-tech marketing professionals and their colleagues in sales, engineering and management.
Source: eMediaWire.com
