With this store, the company has gone back to its roots. Hashik Dullabh, owner of Delbro Premium, says Westbourne Road was chosen because of the vibe of the street, its accessibility and the high traffic volumes going past. "We wanted to differentiate ourselves from our other outlets. This is a destination store, with a completely different atmosphere to the hustle and bustle of a mall. Our customers are businessmen, many of whom don't like malls. They tell me they just want to park, walk straight in and walk out."
He took the step to open a high-end men's store in Port Elizabeth after his customers had told him that they "can't get decent shirts or suits in Port Elizabeth. They said they had to go to Sandton in Johannesburg or the Waterfront in Cape Town to get high-quality fashion clothing."
The store stocks a range of exclusive imported brands, selected for the fashion conscious who are happy to pay for quality and style. "We will monitor the market and decide whether to stock more exclusive brands," he says. Customers are able to select from a complete wardrobe of clothing, including shoes, jackets, suits, belts and other accessories and fashion conscious staff have been specially selected to complete the experience.
"We see the street as an extension of Stanley Street, with its unique vibe. In order to extend the strip, we have gone for a refined, modern, urban-contemporary look," he adds. It joins a block of up-market men and women's clothing and hire outlets, fashionable hairdressers, restaurants, modern and speciality furniture stores, one of the metro's oldest framing companies and more.
Dullabh also has an outlet at the Bridge in Greenacres, where the focus is on hip clothing and trendy shoe brands.
