To meet the needs of the brand, on-pack devices are an essential part of planning a successful below-the-line marketing campaign in these industries. Brand owners look to these devices to amplify or convey a current promotion, discount or special offer. Without having to change the product packaging, these devices can be used as a brand enhancement tool that creates powerful consumer connections and, ultimately, influences the purchasing decision.
Pyrotec PackMedia's ElastiTag® range of products aims to do exactly that. The ElastiTag® is a unique hang tag that can be used for labelling, branding and marketing a wide variety of products, from personal care products to cosmetics. The tag is custom-manufactured to suit the brand's needs and objectives, and the unique elastomer loop is designed to fit easily around any product.
"On-pack devices have to communicate the brand authentically in order for people to conceptualise what that brand represents. On-pack devices need not merely lay out a specific offer or promotion, they can do so much more for a brand - such as increasing customer loyalty and sales," says Timothy Beattie, General Manager of Pyrotec PackMedia.
Why is ElastiTag® the ideal on-pack solution for the personal care and cosmetic industry?
Beattie believes that this tool will aid the evolution of on-pack. "ElastiTag® goes beyond being a promotional device to acting as a brand enhancement agent," he explains. "It's a quick, affordable and appealing way to communicate with your audience by catching and retaining their interest, which adds a deeper dimension to any promotional campaign," concludes Beattie.