This is even more evident in the case of franchising, where a constant flow of sales is needed for the franchisee to stay afloat. Here are some key factors to take into account on choosing the correct location and what aspects to take into consideration when making that decision.
Whilst different franchises will have different requirements for their locations, based on their target market, here are some factors for franchisees serving the LSM 3-7 target market.
Aside from some criteria that need to be met, the site also needs to meet the specifications of the brand identity, to ensure brand consistency is always realised. All sites will have to conform to certain profiles as determined by the analysis of existing successful businesses. Only once all these needed factors have been weighed up, will the franchisee be ready to secure the location and start building the business.