The Gold award recognized eBucks as the leading rewards programme in the Currency Rewards Programme category, the Silver award was in the Financial Banking Products category and the Bronze awards were in the Multiple Media and Digital Media categories. Both the Silver and Bronze awards were for the highly integrated 'Joyride' campaign which took place the end of 2003.
"eBucks is thrilled with our achievements at the Loeries, this recognition is held in such high regard by us. Our dedication to providing our members with a real and meaningful rewards experience, focusing strongly on customized, direct and strategic communication has reaped the rewards for our whole team," said an elated Lezanne Human CEO of eBucks.
eBucks was also recently recognized in a Financial Mail survey as one of the top five websites in South Africa for saving people time and money.
Fleishman-Hillard SA
