Clickatell expands in Nigeria

"Working with Clickatell and WYDE-I has helped us extend our reach to customers who may be traveling, live in more remote areas of the country, or who otherwise may simply be away from a television or radio. We can still reach them with the nearly real-time information they crave. Word of mouth has led to the dramatic rise in our subscriber base, showing how popular mobile delivery of information truly has become," said Adebisi Adebutu, executive director of operations at Premier Lotto.

Launched with 200 subscribers initially, the mobile results service from Premier, also known as Baba Ijebu, now draws a daily average of 3,000 lotto players who sign up for draw results. After purchasing a Premiercard, lotto players can use their phones to send a PIN number printed on the card to create an account with credits for 30 results. As draws take place, the subscribers are notified and when their credits run low, they receive an alert.

"Premier Lotto demonstrates how pervasive the demand for mobile information delivery has become and how even organisations like Premier, who are excellent at reaching huge customers bases through mass media channels, can improve their customer engagement using SMS services," said Pieter de Villiers, CEO of Clickatell.