#FairnessFirst: H&M's diversity manager and the #pinkify debate

This week, diversity was a strong focus on social media as H&M announced the appointment of a diversity manager following the 'racist hoodie' outrage, social citizens stood up for civil rights on #MLKDay, and the #pinkifying hashtag spawned lovers and haters alike.
Original image © Besjunior –
Original image © Besjunior –

ICYMI, here’s a brief overview of these top inclusion, equality and diversity topics and why they matter.

H&M appoints diversity manager

CNN reports that the retailer appointed company insider Annie Wu as 'global leader for diversity and inclusiveness for H&M Group” following the 'racist hoodie' global outcry, with many of their stores vandalised here in SA.


'I have H&M clothes I'm going to burn'
'I have H&M clothes I'm going to burn'

Some of SA's most famous faces have expressed outrage over international clothing brand H&M's latest advert showing a little black boy wearing a "coolest monkey in the jungle" hoodie...

By Kyle Zeeman 10 Jan 2018

Wu will do so while continuing as the company's global manager for employee relations. Here’s hoping it’s not too little too late.


(c) Stefan Holm -
H&M 'racist' ad adds to company's woes

STOCKHOLM - A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say.

15 Jan 2018

Civil rights celebrated on #MLKDay

The week began with the anniversary of civil rights leader Martin Luther King’s birthday, typically celebrated as a ‘day of service’ on the third Monday of the year in the US – similar to our own #MandelaDay here in SA.

Despite Trump’s untimely ‘shithole’ comments over the weekend, many posted footage of their own uplifting acts on the day, with others sharing some of his most inspiring words aimed at freedom of speech, uplifting humanity and undoing oppression:


via Flickr (CC BY 2.0)
World stands up for Haiti, Africa after Trump's "shithole" comment

US President Donald Trump has taken to Twitter to respond to reports that he referred to Africa, Haiti and El Salvador as "shitholes"...

Andy WalkerBy Andy Walker 15 Jan 2018

#Repost @ijessewilliams ・・・ or nah? #MLK #MLKDay #MLKDayofService

A post shared by bethshax (@bethshax) on

Yay or nay for ‘pinkifying’?

A Forbes magazine article called out the ‘pinkifying’ of certain male-dominant sectors to make them more female-friendly.


The #BreaktheMould packs
#WomensMonth: Flipping the script on 'gender-specific' toys

With lack of diversity and gender equality strongly in the media spotlight this month, the timing of Y&R Cape Town's #BreakTheMould campaign couldn't have been better...

Leigh AndrewsBy Leigh Andrews 26 Aug 2016

With the move towards flipping the script on marketing cars for boys and dolls for girls to rather offering gender-neutral toys always a hot topic, most agree with the sentiment above but others say pinkify if you want – you do you.

Words from #WEF2018

Lastly, we kept a keen ear on ANC President Cyril Ramaphosa’s #Davos2018 promise that we’re ‘deadly serious about addressing corruption’ in SA, while applauding The World Economic Forum (WEF) 2018’s big step in the right direction for gender equality, when it included seven strong female chairs:


Original image © .
#FairnessFirst: Amplifying the female voice

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...

Leigh AndrewsBy Leigh Andrews 15 Jan 2018

Seek and they will speak!

About Leigh Andrews

Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.

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