The One Club of Creativity Special Section

#OneShow2017: First night's winners!

Winners of the first seven categories of the 44th One Show Awards have been announced at Cipriani Wall Street, with SA responsible for seven bronze pencils and 17 merit awards.
#OneShow2017: First night's winners!

The One Club for Creativity announced gold, silver and bronze pencil winners in the categories of branded entertainment, design, direct, moving image craft, print and outdoor, public relations and responsive environments at the first of two award shows set for this week.

The SA winners are all listed below, and you can see the full list of winners from the night by clicking here.

SA’s One Show 2017 winners, part 1


BRANDED ENTERTAINMENT
CATEGORYCOMPANYCLIENTENTRY TITLEAWARD
Film / Cinema – Non-Fiction / DocumentaryFoxP2 / Cape TownSter-Kinekor#OpenEyesMerit
DESIGN
Branding – Annual Reports & Corporate Sustainability ReportsHero Strategic Marketing / Cape TownFoodBank SA (now known as FoodForward SA)The annual report that feeds the hungryMerit
Branding – Identity SystemMullenLowe / JohannesburgSouth African National Blood ServicesSouth African National Blood Services CIBronze
Promotional – Booklets, Brochures, & Product CataloguesMullenLowe / JohannesburgNando'sNando's Peri Thread BookBronze
Typography – StaticOpenCo - The Open Collaboration / JohannesburgJameson - Soweto GoldSoweto Gold '76Bronze
Packaging – SpecialtyOpenCo - The Open Collaboration / JohannesburgJameson - Soweto GoldMarked by BraveryBronze
DIRECT MARKETING
Print – Flat & DimensionalGeometry Global / Johannesburg + Ogilvy & Mather / JohannesburgSouth African BreweriesThe SAB Spike Detector CoasterMerit
Digital – Social Media & Viral MarketingOgilvy & Mather / JohannesburgMondelezCadbury Pre JoyMerit
MOVING IMAGE CRAFT
Editing – SingleNet#work BBDO / JohannesburgCoronation Fund ManagersMoney MakerMerit
Editing – SingleNet#work BBDO / JohannesburgDiageoHere's to UsMerit
Sound Design – SingleNet#work BBDO / JohannesburgDiageoHere's to UsMerit
PRINT & OUTDOOR
Promotional Items – Single or CampaignGeometry Global / Cape Town + Ogilvy & Mather / Cape TownIziko Museums of South AfricaThe Slave CalendarMerit
Innovation in Print & Outdoor – Ambient MediaGeometry Global / Johannesburg + Ogilvy & Mather / JohannesburgSouth African BreweriesThe SAB Spike Detector CoasterMerit
Publishing – Newspaper – SingleHunt Lascaris / JohannesburgFlight CentreBabe vs MomMerit
Publishing – Newspaper – SingleHunt Lascaris / JohannesburgFlight CentreDude vs PensionerMerit
Publishing – Newspaper – CampaignHunt Lascaris / JohannesburgFlight CentreHoliday PackingMerit
Promotional / Collateral – Posters – CampaignHunt Lascaris / JohannesburgThe TimesThe News You Should Be FollowingBronze
Ambient Media – P.O.P. & In-Store – CampaignHunt Lascaris / JohannesburgFlight CentreHoliday PackingMerit
Craft – Art Direction – Single or CampaignHunt Lascaris / JohannesburgFlight CentreHoliday PackingMerit
Ambient Media – P.O.P. & In-Store – SingleJoe Public United / JohannesburgCloverDrought PackBronze
Publishing – Magazine – CampaignOgilvy & Mather / Cape TownVolkswagenTechnicallyMerit
Ambient Media – P.O.P. & In-Store – CampaignOgilvy & Mather / Cape TownVolkswagenTechnicallyMerit
PUBLIC RELATIONS
Brand VoiceFoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape TownSter-Kinekor#OpenEyesBronze
Integrated CampaignKing James Group / Cape TownSanlamConspicuous Savers - Integrated Online - National Savings MonthMerit

The first night was hosted by Daveed Diggs, 2016 Tony Award-winning actor from the hit Broadway musical Hamilton.


There were 323 pencils awarded to 30 countries in total on the night, broken down as 92 gold, 102 silver and 129 bronze – this from 21,844 entries across 73 countries overall.

Best in discipline and special award winners


Seven best of discipline winners were announced, as follows:

Branded entertainment: “Lifeline” for Qualcomm Snapdragon by Ogilvy/New York.

Design: “The Refugee Nation” for Amnesty International by Ogilvy/New York.

See One Show judge Forest Young discuss the winning work below:



Direct: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm.


See One Show judge Tove Langseth discuss the winning work below:



Moving Image Craft: “We’re the Superhumans” for Channel 4/Rio Olympics by Leland Music/London + 4creative/London + Blink/London + Factory/London.

See One Show judge Paul Venables discuss the winning work below:



Print and Outdoor: “Meet Graham” for Transport Accident Commission (Victoria) by Clemenger BBDO/Melbourne.

See One Show judge Ari Weiss discuss the winning work below:



Public relations: “Zero Minutes of Fame” for The Brady Foundation by Ogilvy & Mather/Chicago.

Responsive environments: “Kunstmuseum Basel Light Frieze” for Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt by iart ag/Basel + Christ & Gantenbein/Basel.

The Cultural Driver Award, which celebrates influential ideas and executions that have had a noticeable impact on pop culture was the first of two special awards handed out on the night. Formation for Beyoncé by Prettybird/Culver City, took home gold, in this category, and Kevin Swanepoel, CEO of The One Club for Creativity called it, “more than a song or a music video, it’s a manifesto.”

The Green Pencil, which recognises environmentally conscious creative work, was awarded to “Edible Six Pack Rings” for Saltwater Brewery by We Believers/New York, which also took home a gold pencil in the CSR category.

Stay tuned for the rest of the winners as well as complete rankings, which will be announced at Friday night’s ceremony (1am Saturday morning, SAST). Follow the One Club’s latest updates on Twitter and watch for exclusive updates in our One Show special section!

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