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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

9 Jan 2025

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Irvine Partners announces German expansion and launches dedicated travel and tourism division

Irvine Partners Irvine Partners announces German expansion and launches dedicated travel and tourism division

1 Aug 2024

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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Nike shakes up leadership in efforts to revive sales

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

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Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: © efks

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Why livestreamers should sell their products with a poker face - not a smile

Why livestreamers should sell their products with a poker face - not a smile

Michel Ballings and Neeraj Bharadwaj 30 Aug 2021

Photo by rupixen.com on .

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

15 Jun 2020

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Image credit: ROBIN WORRALL on Unsplash.

Mobile leads clicks, not conversions - finds new AccuraCast research

25 Sep 2019

GfK expects moderate rise in Germans' 2013 purchasing power

GfK expects moderate rise in Germans' 2013 purchasing power

31 Dec 2012

Boost website performance and retain customers

9 Dec 2012

1 in 8 European smartphone owners conducted a retail transaction on their device

2 Aug 2012

Q1 2012: Robust start to the year for German TCG market

Q1 2012: Robust start to the year for German TCG market

24 May 2012

Upward trend of consumer climate ends

Upward trend of consumer climate ends

28 Mar 2012

Global consumer confidence increases 1 point in Q4 2011

8 Feb 2012

Mixed results within technical consumer goods markets in Western Europe

Mixed results within technical consumer goods markets in Western Europe

2 Dec 2011

Germany: Father Christmas shops online

Germany: Father Christmas shops online

1 Dec 2011

German market for technical consumer goods maintains slight growth

German market for technical consumer goods maintains slight growth

17 Nov 2011

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Challenging climate for consumer electronics in Western Europe

Challenging climate for consumer electronics in Western Europe

8 Sep 2011

Difficult period for technical consumer goods in Western Europe

Difficult period for technical consumer goods in Western Europe

5 Sep 2011

Blu-ray sales up in Western Europe and Japan

Blu-ray sales up in Western Europe and Japan

28 Feb 2011

Technical consumer goods market at four-year high

Technical consumer goods market at four-year high

16 Feb 2011

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