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The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing & Media3 Media and creative measurement trends from Warc

11 hours

Nike restructures its leadership team

RetailNike restructures its leadership team

2 days

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

Marketing & MediaAdForum Summit includes key meeting with Omnicom Advertising Group leadership

3 days

Source: © UNESCO
This year, World Press Freedom Day, 3 May, will focus on the profound influence of Artificial Intelligence (AI) on journalism and media under the theme: Reporting in the Brave New World – The Impact of Artificial Intelligence on Press Freedom and the Media

Marketing & MediaWorld Press Freedom Day 2025: The impact of AI on media and press freedom

2 May 2025

Marketing & Media#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

Source: © Ask Traders WPP CEO Mark Read says WPP's financial performance in Q1 was in line with expectations, and performance is anticipated to improve in the second half

Marketing & MediaWPP's Q1 results dip, tariffs not expected to directly impact the network

25 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Marketing & MediaWarc: News media struggles as brands favour softer content

16 Apr 2025

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Marketing & MediaSocial media rebrands: The failure - X, the insipid - Meta and the success - Instagram

Mark Baldwin 15 Apr 2025

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Is Gmail’s AI Search a game-changer for users or an invasion of privacy? (Image supplied)

Marketing & Media

Exclusive | Gmail’s AI Search: Game-changer or a privacy nightmare?

2 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing & Media

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Marketing & Media

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Marketing & Media

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Marketing & Media

Publicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

Source: © BBC The BBC Board has identified serious flaws in the making of the programme Gaza: How To Survive A Warzone

Marketing & Media

BBC News takes full responsibility for Gaza: How To Survive A Warzone shortcomings

3 Mar 2025

Source: © More About Advertising

Marketing & Media

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing & Media

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

(Image supplied)

Marketing & Media

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Marketing & Media

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

14 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Marketing & Media

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

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