Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 2 days ago

Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand..."

By Leigh Andrews 11 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends

Johanna McDowell, Scopen Partner and Director for UK and South Africa gives a few early insights and trends derived from interviews that are currently being conducted with CMOs of leading brands in the UK by Agency Scope...

10 Dec 2018

#AEC2018: Freedom of movement essential for Africa's transformation

Africa Economic Conference 2018 focuses on Africa Visa Openness and integration...

7 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa

The African Continental Free Trade Area (AfCFTA) aims to create a single continental market for goods and services, with free movement of business persons and investments...

7 Dec 2018

#AEC2018: Africa's "easy decade" of economic growth is over

Africa must focus now on its biggest resource for growth - its young people, experts urged...

6 Dec 2018

#AEC2018: Africa's integration is no longer a choice

African countries must leverage their strengths to accelerate drive towards integration...

5 Dec 2018

Search is on for Africa's best innovators and makers

Facebook heads to TechCrunch Startup Battlefield 2018 in Lagos to celebrate African innovation...

3 Dec 2018

New APO CEO to take group global

APO Group appoints former Orange Africa and Middle East senior executive as CEO...

3 Dec 2018

New African magazine's list of 100 Most Influential Africans

Gender parity achieved for the first time in list of 100 Most Influential Africans...

30 Nov 2018

The five vital aspects of a successful social media campaign

We've seen a dramatic shift in power, with social media sometimes rendering other marketing platforms irrelevant...

By Zubeida Goolam 20 Nov 2018

All the 2018 AfricaCom Awards winners

The 2018 AfricaCom Awards were announced at a colourful and festive Mardi Gras themed event in Cape Town...

15 Nov 2018

Unlocking African abundance through digital technologies

As new ideas, digital technologies and business models penetrate the marketplace in Africa, the ability to disrupt is becoming more and more of a necessity...

By Ntombi Mhangwani 14 Nov 2018

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