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CHINA

The Listerine flipbook

HONG KONG, CHINA: The challenge... Mouthwash giant, Listerine, needed an innovative new way to get the people of Hong Kong talking about its products. Listerine is claimed to banish the taste of food after meals along with the bacteria that cause bad breath, giving its users fresh breath for up to 12 hours.

17 Aug 2012

SINGAPORE

Record entries for Spikes Asia 2011: 19% increase

SINGAPORE: A total of 3647 entries from 17 countries will be competing at this year's Spikes Asia Festival, which kicks off this forthcoming Sunday in Singapore, an overall increase of 19% versus last year, with growth in most categories.

14 Sep 2011

FRANCE

Record year for Cannes Lions entries

CANNES, FRANCE: A total of 28 828 entries from 90 countries (725 from SA) have been submitted to the Cannes Lions 58th International Festival of Creativity, the international annual awards for creative advertising and communications. This is the most entries in the history of the festival.

1 Jun 2011