Subscribe to industry newsletters

Company News

Campari, HaveYouHeard successfully engage Nigerian audiences during lockdown

At the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch...

Issued by HaveYouHeard 24 Nov 2020

Why it's important to celebrate the power of African women in media

I am the CEO of an influencer marketing agency. Sure, we have offices in Cape Town and London. Why would I be invited to judge the APO Group African Women in Media Awards 2020...

Issued by R-Squared SA 12 Nov 2020

Gen Z: The generation that is crafting a better Africa

Are you ready for African Gen Z...

By Ndeye Diagne, Issued by Kantar 5 Nov 2020

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

Issued by Kantar 28 Oct 2020

Google Ads is top choice for app marketers in Africa

AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...

15 Oct 2020

Top brands in Africa could lose up to $60bn due to pandemic

The top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to $60bn of cumulative brand value following devastating Covid-19 pandemic...

15 Oct 2020

Effie Worldwide launches series of marketing effectiveness virtual workshops

Effie Worldwide is launching a series of virtual workshops, offering professional marketers training rooted in Effie's framework of marketing effectiveness...

13 Oct 2020

#2020AfricaBrandSummit: Winners announced!

The winners of the 2020 Africa Brand Summit Awards were recently announced at a gala event held in Cape Town...

8 Oct 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

By Juanita Pienaar 18 Sep 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

Brave Group welcomes Ismail Jooma as the group's new chief strategy officer

Brave Group is excited to announce Ismail Jooma as the chief strategy officer for the advertising and communications group...

Issued by The Brave Group 9 Sep 2020

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

By Gbenga Sogbaike 4 Sep 2020

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

Kathleen Hall, chief brand officer at Microsoft, has been announced as the winner of The One Show 2020 CMO Pencil...

21 Aug 2020

Ads are like shoes

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

By Isaac Kwame Adom 18 Aug 2020

Show more
Let's do Biz