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The 5 habits of highly effective advertisers

Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

By Daren Poole, Issued by Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

By Adeola Tejumola, Issued by Kantar 25 Mar 2021

New collective of thought leaders create pan-African agency

A collective of thought leaders in the marketing and communications sector have joined forces to support organisations who want to support organisations who want to reach a pan-African audience as well as those organisations promoting African innovation and excellence to the world...

16 Mar 2021

Praekelt joins Frontify in the new age of branding

Swiss-based SaaS company Frontify has partnered with Praekelt Consulting to bring their all-in-one brand management software to the South African market...

Issued by Praekelt 3 Mar 2021

Create is the most awarded advertising agency in Mozambique

After a tough year, Create Mozambique was the most awarded advertising agency in Mozambique...

Issued by Dentsu 26 Feb 2021

Winning the future

Media Fuse's Emeka Okeke believes the best approach to 2021 is combining old and new, known and unknown and settling on a hybrid model for success...

Issued by Dentsu 23 Feb 2021

Servicing a divided market

Sikota Suuya Bones, media director at Dentsu Zambia, believes consumers and clients in his market are going to adapt to, adopt and combine new and old media to ride the wave of change...

Issued by Dentsu 15 Feb 2021

Gen Z: The generation that is crafting a better Africa

Are you ready for African Gen Z...

By Ndeye Diagne, Issued by Kantar 5 Nov 2020

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

Issued by Kantar 28 Oct 2020

Google Ads is top choice for app marketers in Africa

AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...

15 Oct 2020

Top brands in Africa could lose up to $60bn due to pandemic

The top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to $60bn of cumulative brand value following devastating Covid-19 pandemic...

15 Oct 2020

Effie Worldwide launches series of marketing effectiveness virtual workshops

Effie Worldwide is launching a series of virtual workshops, offering professional marketers training rooted in Effie's framework of marketing effectiveness...

13 Oct 2020

#2020AfricaBrandSummit: Winners announced!

The winners of the 2020 Africa Brand Summit Awards were recently announced at a gala event held in Cape Town...

8 Oct 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

By Juanita Pienaar 18 Sep 2020

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