Telecoming has closed an agreement with African company Maliyo Games, a mobile gaming company in Nigeria, to distribute its offer in the region...
Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...
New PwC survey dispels myths about women and work...
5 Mar 2015
LONDON, UK: Fernanda Romano the latest luminary to step into the D&AD hot seat. (Video)
28 Jan 2014
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
BRASILIA, BRAZIL: While the appeal of standard beer for consumers in Brazil is far from flat - with local beer brands now accounting for 19 out of every 20 beers sold in Brazil - new research from Mintel reveals that the premium end of the market may be instigating a change in taste for Brazilian consumers. Indeed, while volumes of standard beer decreased by 2% year on year to 2011, volumes of strong and premium beer grew an impressive 18%.
3 Dec 2012
RIO DE JANEIRO, BRAZIL: With sales of exclusive products, online games and contests about who has the greatest number of fans on social networks, Brazilian soccer clubs are battling it out on the Web to reap the bonanza of online marketing.
26 Sep 2012
PARIS, FRANCE / DARMSTADT, GERMANY /KIEV, UKRAINE: Seattle Times executive editor David Boardman has joined the programme of the World Editors Forum, to be held in Kiev, Ukraine, from 2 to 5 September next, to discuss the paper's radically restructured news operation in a much anticipated session dedicated to innovations in newsroom organisation.
26 Jul 2012
SÃO PAULO, BRAZIL: comScore, Inc, a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil's Internet population during the first quarter of 2012.
21 May 2012
BRASILIA, BRAZIL: Even in media, sometimes an old idea is worth revisiting. Budweiser's latest campaign in Brazil is actually a collection of old ideas. Securing a high-profile musician to front a campaign has been a standard advertising tool for many years, but when the combination fits, it works perfectly.
17 May 2012
BRASILIA, BRAZIL: Ad Dynamo announced its entry into Brazil yesterday. "Brazil represents an enormous growth market in both online and mobile advertising, and we're very pleased to be launching here with a relevant and established player such as Realmedia," says Sean Riley, CEO of Ad Dynamo.
26 Apr 2012
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
30 Mar 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
LONDON, UK: Creatives and agencies hopeful of winning a Yellow or Black Pencil this year are being reminded that they only have two weeks left to enter the annual D&AD Awards. Entries close on 1 February 2012.
20 Jan 2012