BRASILIA, BRAZIL / GALICIA, SPAIN: Before bowing to consumer pressure to bring back a discontinued product, a brand needs to make sure that there is a genuine demand for the product's return - and not just an example of social hysteria.
28 Jul 2011
PARIS, FRANCE: Consumers confirm strong interest in using their mobile phone as wallet according to a recent market poll sponsored by Alcatel-Lucent. These findings were uncovered as part of a youth market study exploring the appeal of a mobile wallet service.
29 Sep 2010