NUREMBERG, GERMANY: Trust and familiarity are the key drivers in consumer preference for mobile payment services, according to a new study. The survey by GfK NOP, a global market research agency, covered nine countries (US, UK, France, Italy, Germany, Spain, South Korea, Brazil and China) and included 8603 online interviews, with each country's sample designed to represent their online population.
23 May 2011
LONDON, UK: Financial services companies need to look far beyond their domestic markets if they are to achieve their ambitious growth aspirations. This is according to the 14th annual PwC Global CEO Survey, which shows CEOs of financial services companies believe emerging markets are more important than developed markets to their organisation's future.
16 Feb 2011
NEW YORK, US/LONDON, UK, SINGAPORE,SÃO PAULO, BRAZIL: The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), yesterday, 10 November 2010, released the October 2010 US Mobile Consumer Briefing, MMA's monthly survey of US adult mobile phone users (mobile consumers) about their mobile marketing behaviours and opinions.
11 Nov 2010
PARIS, FRANCE: Consumers confirm strong interest in using their mobile phone as wallet according to a recent market poll sponsored by Alcatel-Lucent. These findings were uncovered as part of a youth market study exploring the appeal of a mobile wallet service.
29 Sep 2010