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Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 2 days ago

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

The top 20 ads have an overwhelming South African flavour, with local ad agencies leading the way. The brands in the ranking reflect "a day in the life" of our consumers, they are all very relevant and relatable, with some great South African humour coming through...

Issued by Kantar 10 Jul 2019

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...

By Leigh Andrews 5 Jul 2019

Leveraging digital technology to boost Nigeria's MSMEs

Thinking through and executing a digital business model requires a fundamental shift in strategy...

4 Jul 2019

Dangote launches new campaign on CNN

Dangote Industries shows its commitment to empowering Africa in new CNN campaign...

28 Jun 2019

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

Digital agency no longer a luxury but a necessity

Our world has digitised. We have become dependent on our digital devices. Businesses must digitise. Not only their business processes and operations but moreover their brand image...

By La-Tasha Pucoe 28 Jun 2019

Brand SA hosts Ubuntu Breakfast at AFCON 2019, Egypt

On the sideline of the 2019 African Cup of Nations, taking place in Egypt, Brand South Africa hosted a special Ubuntu Breakfast session for CAF/AFCON executives and former African players...

Issued by OPTIMIZE Agency 27 Jun 2019

The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand

With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released today...

Issued by Kantar 11 Jun 2019

How social media has become a breeding ground for counterfeit sales

As much as people love social media, there is a dark side to it too - one involving counterfeit goods and billions of Rands of lost revenue for companies and governments the world over...

7 Jun 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Africa has been a rich source of artistic inspiration for many parts of the world for centuries, but what's changing now is that Afrocentric culture is being spearheaded by the sons and daughters of the African continent...

By Lauren Hartzenberg 29 May 2019

Africa's top 100 brands announced

Brand Africa has announced the Top 100 brands in Africa in their 7th annual 'Brand Africa 100: Africa's Best Brands'...

27 May 2019

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