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Loeries 2019

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#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising

Mandi Fine is CEO of F/NE Group Global, a strategic consultancy that works with some of the world's top brands and corporations and turns 20 years old this August. Here, Fine explains how specific data science and storytelling skills are transforming marketing and communications, as well as future trends to embrace in any industry...

By Leigh Andrews 6 hours ago

#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 16 Aug 2019

Customer engagement in an omnichannel world

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive...

By Mo Areff 13 Aug 2019

The One Club appoints a gender equality program manager

The One Club for Creativity has promoted Kasia Karolak into a newly-created role to lead its gender equality programming and has also announced inaugural gender equality conference ...

12 Aug 2019

Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Marsland 12 Aug 2019

How businesses can position Africa as a frontrunner in the globalisation race

The possibilities that this continent offers are endless and the time is right for businesses in Africa to showcase their capabilities...

By Mike Higley 7 Aug 2019

Lira honoured as first African Barbie role model

Ahead of Women's Day in South Africa on 9 August, toy manufacturer Mattel has revealed that local singer Lira is the next Barbie role model to be recognised with a one-of-a-kind doll in her likeness...

7 Aug 2019

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

By Rirhandzu Shingwenyana 7 Aug 2019

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

Ghana hopes to benefit from hosting Africa's free trade area secretariat

Ghana has been chosen by the African Union (AU) to host the secretariat of the African Continental Free Trade Area...

By Adu Owusu Sarkodie 1 Aug 2019

African online payments sector boosted by major deal

Kenyan headquartered DPO Group has acquired PayFast for an undisclosed sum in a deal that will give local business owners an easier way to accept payments in 18 African countries...

31 Jul 2019

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

It's no secret that it's hard to make your break in advertising, especially in SA, where a large part of the population was formerly excluded from participating in the industry altogether. That's where the One Club for Creativity's diversity boot camps come in...

By Leigh Andrews 30 Jul 2019

There is no such thing as market saturation

There is no such thing as market saturation, just first-base thinking, writes Bogosi Motshegwa...

By Bogosi Motshegwa 30 Jul 2019

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