MADRID, SPAIN: BassAwards rewards professionalism and design excellence, differentiating the winners as benchmarks in the field of international Broadcast Design.
7 Dec 2012
BRUSSELS, BELGIUM: A group of major food brands have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising.
29 Nov 2011
BRASILIA, BRAZIL / GALICIA, SPAIN: Before bowing to consumer pressure to bring back a discontinued product, a brand needs to make sure that there is a genuine demand for the product's return - and not just an example of social hysteria.
28 Jul 2011
LISBON, PORTUGAL: The 4th Eurobest Advertising Festival, one of Europe's leading awards and annual events for creative advertising and communications, will be held from 28-30 November this year in Lisbon, Portugal.
9 Feb 2011
PARIS, FRANCE: Consumers confirm strong interest in using their mobile phone as wallet according to a recent market poll sponsored by Alcatel-Lucent. These findings were uncovered as part of a youth market study exploring the appeal of a mobile wallet service.
29 Sep 2010