Media Trends

Marketing & Media trends

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Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

By Johanna McDowell 2 days ago

#PulpNonFiction: Stranger than (science) fiction, how to get a head start on the future

In an age where fake news is a stranger to truth, and truth stranger than fiction, Bronwyn Williams provides insights as to why books and their authors are vital to understanding trends...

By Bronwyn Williams 3 Aug 2020

#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

By Juanita Pienaar 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

In the first presidential briefing, Cook interviewed Isobar global chief creative officer, the inaugural president of the new Creative Business Transformation Lions, Ronald Ng to hear his briefing for 2021...

By Jessica Tennant 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook

Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week...

By Jessica Tennant 23 Jun 2020

#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

By Leigh Andrews 24 Feb 2020

#BizTrends2020: The growth of mass market digital content

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

By Zibusiso Mkhwanazi 28 Jan 2020

#BizTrends2020: Advocating childhood literacy - today's readers are our future leaders

In his state of the nation speech in 2019, President Ramaphosa pledged to ensure that within the next five years, every 10-year-old child would be able to read for meaning. I applaud this vision, but realise it's not without its challenges and government cannot do this alone...

By josephine buys 22 Jan 2020

Going for growth in 2020: Have you looked towards uncomfortable places?

The choice facing businesses in 2020 is a simple but challenging one: Will you stay in survival mode or go for growth?...

By Ashish Williams, Issued by MediaCom 15 Jan 2020

#BizTrends2020: End of an era as the 3rd party cookie crumbles

An interesting year has just flown by, in which it feels like all things digital are under pressure - the adtech ecosystem is contracting, Facebook is being slammed as usual, Google is in a showdown with French publishers, and cookies are errr... crumbling...

By Lisa Macleod 14 Jan 2020

#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

By Masego Motsogi 14 Jan 2020

#BizTrends2020: Radio's rocky but rising road

It seems like at the end of every year, we are equal parts derisive of the last 12 months and optimistic about the next...

By Nick Grubb 13 Jan 2020

#BizTrends2020: Top digital video and influencer marketing trends to consider

South African internet penetration in 2020 will increase to 71.4% which is an increase of 7.6%. With more people having internet access and consuming content online, Danilo Acquisto lists some of the digital video and influencer marketing trends to consider...

By Danilo Acquisto 9 Jan 2020

2020 media trends and predictions (or how not to get distracted by shiny new things)

The continuously changing media landscape makes it tough to keep abreast of the latest media trends, consumers are harder to reach, and a deluge of data and online touchpoints provides more options for media planning than ever before...

By Anusha Harri, Issued by Kantar 7 Jan 2020

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