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Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto

Inside Verto's strategy to streamline African trade with a 2030 vision

Katja Hamilton

Reshaping the global narrative around our continent

Maphefo Mphaho

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Six Middle East & Africa creatives have been selected for the Next Creative Leaders 2025 jury, part of the One Club for Creativity. L to R: Nnenna Onyewuchi - founder, The Barefoot Strategist, Lagos, Ali Rez - CCO, Impact BBDO, Dubai, Nayaab Rais - ECD, FP7 McCann, Dubai, Enas Rashwan - founder, CEO, Cairo Ad School and Saudi Ad School; president, The One Club-Cairo chapter, Cairo/Riyadh, Sands Mathura - ACD, Accenture Song South Africa, Cape Town, Rana Sadek, creative director, IMPACT BBDO, Dubai (Picture by Lesley Svenson, Bizcommunity)

The Next Creative Leaders 2025 jury includes six MEA creatives

Impact BBDO Dubai is the Middle East & Africa Agency of the Year in The One Show Global Creative Rankings (Image supplied)

One Show 2025: ME & Africa Agency of the Year - Impact BBDO Dubai

20 May 2025

Source: © Grey Advertising It has been reported that WPP is to move advertising agency Grey into Ogilvy Group

WPP to move advertising agency Grey into Ogilvy Group

14 May 2025

Company news

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All about YOU! Putting YOU in YOUth Month on Biz!

Bizcommunity.com All about YOU! Putting YOU in YOUth Month on Biz!

20 May 2025

Biz Promoted Features: Keep your business headlines in the spotlight for 7 days

Bizcommunity.com Biz Promoted Features: Keep your business headlines in the spotlight for 7 days

16 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Kantar Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

9 Apr 2025

Dentsu X: Shaping the future of experiences

Dentsu Dentsu X: Shaping the future of experiences

19 Feb 2025

GenAI in marketing: Fear or FOMO?

Kantar GenAI in marketing: Fear or FOMO?

30 Jan 2025

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Bizcommunity.com #BizTrends2025 Sponsors announced and categories still open for Curating the Future

21 Nov 2024

Kantar Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

20 Sep 2024

Tag Collective: Innovation for Africa

Tag Collective Tag Collective: Innovation for Africa

26 Jun 2024

Unlocking the potential of communities in Africa

Human8 Unlocking the potential of communities in Africa

26 Jun 2024

Kantar Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

12 Jun 2024

Africa's creative future: Leading the world through innovation and collaboration

Dentsu Africa's creative future: Leading the world through innovation and collaboration

12 Jun 2024

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The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

9 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

16 Apr 2025

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

Mark Baldwin 15 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

All the 2025 Dubai Lynx Awards

14 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Promoted content mid:321

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Publicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

Promoted content bottom:876

More Marketing news

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

The Loeries Young Creatives Showcase is opens for entries. The winners will not only gain bragging rights but will also secure a spot as finalists for the Loeries Young Creatives Award, to be presented at the annual Loerie Awards (Image supplied)

#Loeries2025: Loeries Young Creatives Showcase opens for entries

21 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

14 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Key branding insights from the WEF, Davos 2025

10 Feb 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

9 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

(Image supplied)

Young Ones One Show launches new creative brief Clash Royale

23 Dec 2024

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

LinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

Image supplied

Under The Tongue, the untold story of the adidas Predator football boot

9 Dec 2024

Source:

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

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