How confident are you of your brand and product? Could you only put the logo on the box without the brand name...?
Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...
Juanita Pienaar 5 Aug 2019
According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...
25 Jun 2019
In what is described as a world-first, Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create an outdoor ad that detects fever, through a live thermo-scanner camera...
5 Feb 2016
New PwC survey dispels myths about women and work...
5 Mar 2015
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
PARIS, FRANCE: Across major cities in Europe, Nikon builds huge sculpted 'hands' in a pose, as though holding a Nikon camera.
7 Nov 2012
MADRID, SPAIN / PARIS, FRANCE / DARMSTADT, GERMANY: Newspapers no longer just cover sports - they compete with them... The footballer Cristiano Ronaldo has 42 million fans on Facebook. Nike puts out a sports magazine as good as any done by the traditional press. Fan sites are the go-to destination for millions who once turned to newspapers as the primary source for sports news.
4 Apr 2012
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
30 Mar 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
LONDON, UK: comScore, Inc, a leader in measuring the digital world, has released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person.
25 Jan 2012
BRUSSELS, BELGIUM: A group of major food brands have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising.
29 Nov 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011