Marketing & Media trends
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Marketing & Media trends
Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences...
Gary Mortimer and Louise Grimmer 11 Apr 2018
SYDNEY, AUSTRALIA: Australian supermarket chain Woolworths has pulled an advertising campaign after a backlash on social media...
15 Apr 2015
SYDNEY, AUSTRALIA: The Australian arm of Rupert Murdoch's media empire, News Limited, will relaunch under the News Corp brand as part of a global revamp, its CEO said on Wednesday.
27 Jun 2013
SYDNEY, AUSTRALIA: Britain's Guardian newspaper yesterday launched a new online edition in Australia where print media is struggling, pledging an independent perspective and a multimedia approach.
28 May 2013
SYDNEY, AUSTRALIA: It appears media assets could be the key to a thrust by empowerment heavyweight Hosken Consolidated Investments (HCI) into Australia.
25 Mar 2013
SYDNEY, AUSTRALIA: Salon brand Toni & Guy makes use of fashion bloggers to assert its fashion credentials.
5 Dec 2012
SYDNEY, AUSTRALIA: Struggling Australian media giant Fairfax Wednesday insisted it would print newspapers for as long as they were profitable, but admitted disappointment at its floundering share price.
25 Oct 2012
SAN FRANCISCO, US: Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new generation iPhone 5 set for release today. [Video]
21 Sep 2012
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
SYDNEY, AUSTRALIA: The world's richest woman was warned yesterday not to compromise troubled Fairfax Media's independence as speculation mounted that News Limited would follow its rival and announce huge job cuts.
20 Jun 2012
SYDNEY, AUSTRALIA: The world's richest woman Gina Rinehart has increased her stake in Australian media group Fairfax, the company said Monday, as she lashed out at the chairman after being denied a board seat.
29 May 2012
CUPERTINO, US: Apple has announced it has sold three million of its new iPad, since its launch on Friday, March 16. The new iPad features a new Retina display, Apple's new A5X chip with quad-core graphics, a 5 megapixel iSight camera with advanced optics for capturing photos and 1080p HD video, and the same all-day 10 hour battery life*.
22 Mar 2012
CUPERTINO, US: Apple has announced the new iPad, the third generation mobile device, will arrive at Apple's retail stores and the Apple Online Store (www.apple.com) on Friday, 16 March in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore, Switzerland and the UK; along with Puerto Rico and the US Virgin Islands.
15 Mar 2012
SYDNEY, AUSTRALIA: Back in 2010, Microsoft in Australia had been hit disproportionately hard by the success of Apple. Not only was Microsoft seen as less cool, it was also perceived as less functional. Previously, it had been standard for Microsoft products to be marketed individually, but as a result, the bigger Microsoft story was getting lost.
2 Dec 2011