Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more...
Gary Mortimer 17 Apr 2019
Amid a downturn in global toy sales, Australia's Toys 'R' Us stores going into voluntary administration and closure of the firm's American and UK arms, a quiet revolution is under way in the toy world...
Jason Bainbridge 5 Jul 2018
On 26 January 2011, Coles fired the first shot in what would soon be dubbed the "supermarket price wars" by reducing the price of its own-brand milk to A$1 per litre...
Gary Mortimer and Louise Grimmer 26 Mar 2018
Finding new and reliable ways to capture and engage with audiences has proved to be something of a challenge for the digital marketing space, and more than a few agencies have succumbed to the traps and pitfalls...
Impressive Digital 4 Oct 2017
Marketing has evolved to the point where online is now king, with budget discussions for small businesses, in particular, centering on the world of social media, search engines, and email...
EAK Digital 25 Aug 2017
SYDNEY, AUSTRALIA: Australian supermarket chain Woolworths has pulled an advertising campaign after a backlash on social media...
15 Apr 2015
New PwC survey dispels myths about women and work...
5 Mar 2015
SYDNEY, AUSTRALIA: ANZ Bank has transformed its ATinto dazzling GAYT to spread its message of diversity and inclusion.
5 Nov 2014
AUSTRALIA: UNICEF Australia and Qantas have launched a new campaign, 'Save a Child with the Power of Five', which encourages passengers to donate as little as five cents to change the life of an underprivileged child.
20 May 2014
SYDNEY, AUSTRALIA: NSW Health creates an interactive online party experience to give 18-24-year-olds a hard-hitting message about the risks of contracting Hep C.
10 Mar 2014
BEIJING, CHINA: The winners of the 2013 Digital Asia Festival Awards, honouring the best in Asia Pacific's digital marketing, have been announced.
18 Nov 2013
SYDNEY, AUSTRALIA / NEW YORK, US: Global award winners will be announced at events in New York and Sydney. A South African entry has been shortlisted.
29 Oct 2013
SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.
19 Sep 2013