#BizTrends2021
I am the CEO of an influencer marketing agency. Sure, we have offices in Cape Town and London. Why would I be invited to judge the APO Group African Women in Media Awards 2020...
R-Squared SA 12 Nov 2020
Are you ready for African Gen Z...
Ndeye Diagne, Kantar 5 Nov 2020
D&AD announces the first of its New Blood Shots briefs, a series of quick-fire New Blood briefs designed to give emerging creatives a faster way to develop their portfolio, impress employers and land a paid commission or role while job opportunities are difficult to access...
Bongiwe Neema Nouse, a copywriter at The Odd Number in Johannesburg, has been named the MENA/Africa Regional winner in the Next Creative Leaders 2020 competition, run jointly by The One Club for Creativity and The 3% Movement...
Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...
Kantar 28 Oct 2020
AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...
The One Club has announced the 83 global finalists hailing from 19 countries for the Young Guns 18 competition, celebrating international creative professionals age 30 or younger...
D&AD has announced its 2020 winners for the Future Impact category, which supports and accelerates ideas with the potential to create positive change...
Brave Group is excited to announce Ismail Jooma as the chief strategy officer for the advertising and communications group...
The Brave Group 9 Sep 2020
Kathleen Hall, chief brand officer at Microsoft, has been announced as the winner of The One Show 2020 CMO Pencil...
D&AD has announced plans for a virtual ceremony on 10 September that will celebrate the 2020 D&AD Pencil winners...
Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...
Isaac Kwame Adom 18 Aug 2020
A jury of leading brand marketers will review the 18 highest-scoring entries in this year's One Show and select the one that had the greatest positive impact on a brand and its bottom line...
