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The power of inclusive portrayal in advertising

On 27 May 2021, Kantar, in partnership with Affectiva, presented a webinar on how inclusive portrayal in advertising is important for the progression of media...

By Emily Stander 28 May 2021

ADC 100th Annual Awards announces finalists

Spotify In-House, Goodby, The New York Times Magazine are top finalists in the historic ADC 100th Annual Awards...

27 May 2021

All the Pitcher Awards 2021 winners!

The three-day Pitcher Awards Festival 2021 culminated on 22 May with the Pitcher Awards which was streamed at the Pitcher Festival website and broadcast on television networks of TVC Entertainment and TVC News...

24 May 2021

New collective of thought leaders create pan-African agency

A collective of thought leaders in the marketing and communications sector have joined forces to support organisations who want to support organisations who want to reach a pan-African audience as well as those organisations promoting African innovation and excellence to the world...

16 Mar 2021

Google Ads is top choice for app marketers in Africa

AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...

15 Oct 2020

Top brands in Africa could lose up to $60bn due to pandemic

The top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to $60bn of cumulative brand value following devastating Covid-19 pandemic...

15 Oct 2020

Effie Worldwide launches series of marketing effectiveness virtual workshops

Effie Worldwide is launching a series of virtual workshops, offering professional marketers training rooted in Effie's framework of marketing effectiveness...

13 Oct 2020

#2020AfricaBrandSummit: Winners announced!

The winners of the 2020 Africa Brand Summit Awards were recently announced at a gala event held in Cape Town...

8 Oct 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

By Juanita Pienaar 18 Sep 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics

With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...

By Juanita Pienaar 16 Sep 2020

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

By Gbenga Sogbaike 4 Sep 2020

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

Kathleen Hall, chief brand officer at Microsoft, has been announced as the winner of The One Show 2020 CMO Pencil...

21 Aug 2020

Ads are like shoes

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

By Isaac Kwame Adom 18 Aug 2020

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