The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...
14 May 2019
Instagram has launched a @shop account, essentially a curation of posts from online merchants that sell products through the image-sharing app.
14 May 2019
PARIS, FRANCE: Benetton is courting controversy and encouraging the world to kiss and make up in its new PR campaign aimed at helping to rid the world of hate.
18 Nov 2011
LISBON, PORTUGAL / LONDON, UK: The Eurobest Advertising Festival, taking place from 28-30 November, has announced the last of its eight juries; Craft and Integrated. The jury members will come together in Lisbon to judge the best of European creativity and award the sought after Eurobest trophies.
15 Nov 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
RA'ANANA, ISRAEL: DMG (DSNR Media Group) - a leading provider of result-based online and mobile advertising solutions - has introduced Traffiliate for mobile, reputed to be a first-of-its-kind management and control platform for mobile advertising.
26 Jul 2011
NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.
11 Jul 2011
TEL AVIV, ISRAEL: In Israel, the renowned brand Pampers faces a unique challenge. The "un-kosher" diaper brand was competing again "kosher" brand for share in Orthodox Jewish households.
30 May 2011
SAN FRANCISCO, US: The Bees Awards, claimed to be the first international social media marketing awards for communication professionals, has announced today, Monday, 24 January 2011, its 2011 jury panel members, which include Rob Hill, group head of strategy, Ogilvy Cape Town. The event will once again award winners in more than 23 specialised categories, including eight new categories in the fast-paced social media marketing world.
24 Jan 2011
HAMBURG, GERMANY: The remaining jury members have been named for Eurobest 2010, one of Europe's principal creative advertising and communications festivals honouring and celebrating European creative excellence across all major disciplines.
21 Oct 2010
TEL AVIV, ISRAEL: Coca-Cola Israel wanted to put the fun back in Fanta. It needed to reach a target audience of teens, with the message, "never say no to fun". This motto bought to life in the form of a youth club, created by Fanta and Promarket Israel agency.
8 Sep 2010