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GLOBAL

The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019

GLOBAL

Successful retail chatbot interactions to grow eightfold by 2023

The global number of successful retail chatbot interactions will reach 22 billion by 2023, up from an estimated 2.6 billion in 2019, as AI offers compelling new engagement solutions...

9 May 2019

IRAN

PR practitioners - learn to say No!

TEHRAN, IRAN: First comes a full stomach, and then ethics? The role and responsibility of public relations in social engineering. What exactly are correct attitudes and behaviour? Who decides? Is this a question of ethics or morals? Ethics which has to do with what's right for society as a whole, or morality which has to do with individual choice? Therein lies the global public relations dilemma, both as a practice and as a practitioner.

By Richard Linning 31 Mar 2011