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Rivky works closely with all the South African IAB Publishers to ensure all needs are heard, enabling her to drive strategy for the region and ensure Effective Measure innovate in the publisher measurement space.

Rivky brings with her six years of digital marketing and social media experience and has worked in digital, marketing and account management roles in South Africa and the US. Prior to joining Effective Measure, Rivky worked at Sauce Advertising in the digital marketing team.