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Empowering women in Africa as entrepreneurs, innovators
Empowering women in Africa as entrepreneurs, innovators

Growing women's economic empowerment in Africa and creating the number one globally recognised platform for female entrepreneurship in Africa, is what AWIEF is about...

By Louise Marsland 15 Oct 2018

Creating brands that influence an intersectionally inclusive world
Creating brands that influence an intersectionally inclusive world

Local brands, marketers and creators need to get better at designing campaigns and content that reflects intersectional narratives and imagery that include LGBTQI+ communities, people with albinism and the disabled...

By Rebone Masemola 9 Oct 2018

#5ForChange: Discover the 'New York of Africa' with Dlala Nje
#5ForChange: Discover the 'New York of Africa' with Dlala Nje

What started off in 2012 as a games arcade for the 400-plus kids of Ponte City in Hillbrow, Johannesburg, has evolved into an inspiring social development project...

By Sindy Peters 4 Oct 2018

Screen grabs from the ad.
#OrchidsandOnions: The message behind ads

What does it mean to be a man? Most of us, a new Carling ad says, learned the wrong way, from our fathers, about being bold, brave and strong...

By Brendan Seery 2 Oct 2018

Are you experiencing Women's Month withdrawal?
Are you experiencing Women's Month withdrawal?

Caution! Symptoms may include complacency, marketing myopia, and societal regression caused by abrupt discontinuation...

By Kirigo Kamore 7 Sep 2018

Screen grabs from the ad.
#OrchidsandOnions: Flag bearer ads have a happy taste, for real

Politicians need to learn that they are not the story. So, City of Joburg, you get this week's Onion for unnecessary ego-stroking...

By Brendan Seery 4 Sep 2018

5 thoughts to bear in mind when targeting women this Women's Month
5 thoughts to bear in mind when targeting women this Women's Month

With August being Women's Month, we are receiving the annual barrage of feel-good corporate PR, advertising and social media campaigns celebrating and targeting female consumers. Yet all too many campaigns miss the mark...

By Cindy Diamond 16 Aug 2018

But what happens after Mandela Day?
But what happens after Mandela Day?

One has to wonder if the general population really understands the true meaning of Mandela Day or what this great legend really stood for...

By Cosmos Mashego 24 Jul 2018

FoodForward SA's Second Harvest an agri outreach to feed more people
FoodForward SA's Second Harvest an agri outreach to feed more people

Andy Du Plessis, FoodForward SA's managing director shares more on why Second Harvest was created and the importance of food security...

By Robin Fredericks 2 Jul 2018

#NewCampaign: Cosmopolitan SA petitions to end tampon tax
#NewCampaign: Cosmopolitan SA petitions to end tampon tax

Cosmopolitan South Africa has launched a petition to end tampon tax, calling all women to campaign against period poverty in South Africa...

By Jessica Tennant 12 Jun 2018

#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine
#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine

Sarah Browning-de Villiers, former deputy editor at Cosmopolitan SA and the gal behind its #TamponTaxMustFall campaign, recently joined Publicis Machine as chief content officer in the narrative content marketing team...

By Jessica Tennant 12 Jun 2018

Image credit: adrianhancu via .
Is Siri sexist?

We rely heavily on systems and tools that are fed by data collected and collated by humans...

By Megan Sayle 8 Jun 2018

How to balls-up a brand with blatant misogyny (Updated)
How to balls-up a brand with blatant misogyny (Updated)

If you're someone who loves a bit of stereotypical gender bashing you're in for a real treat. If not, buckle up for this sexist, crass, offensive bottled misogyny featuring Vale Bru - a lekker microbrewery with really kiff okes running rampant while calling themselves brewers...

By Shae Leigh 6 Jun 2018

Deputy minister of Department of Social Development, Hendrietta Bogopane-Zulu and Ingrid Louw, CEO of Aware.org. Image supplied.
Aware.org launches responsible drinking campaign

The new consumer campaign of the Association for Alcohol Responsibility and Education (Aware.org) turns the saying "drink like there's no tomorrow" on its head...

By Danette Breitenbach 1 Jun 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.
#AfricaMonth: Purpose-driven communications in Africa

The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...

By Louise Marsland 14 May 2018

#OneShow2018: The power of creating your own female tribe
#OneShow2018: The power of creating your own female tribe

Three top creative directors, Amee Shah (Droga5), Justine Armour (72andSunny) and Laddie Peterson (Wieden + Kennedy New York) together with I-Hsien Sherwood (Ad Age) discuss, "The power of creating your tribe" at The One Club's Creative Summit...

By Ann Nurock 11 May 2018

Screengrabs from the campaign.
#OrchidsandOnions: Corporate social responsibility should be more than a clever marketing con trick...

Corporate social responsibility, as a concept, sounds fine in theory... but in practice, it often turns out to be another marketing scam...

By Brendan Seery 13 Mar 2018

Dyeshana on the Creative Circle's transformation drive
Dyeshana on the Creative Circle's transformation drive

On its purpose-finding mission the Creative Circle is undergoing a number of changes so I thought I'd catch up with Xolisa Dyeshana, Creative Circle chairperson and Joe Public CCO, to find out more...

By Jessica Tennant 12 Mar 2018

It's time to champion women leaders for South African media organisations
It's time to champion women leaders for South African media organisations

With other sectors such as accounting, IT and science looking to recruit the brightest and most ambitious young women, the media and marketing industry should also be looking at ways to change its profile and create a pipeline of future leaders...

By Werner Lindemann 8 Mar 2018

#DesignIndaba2018: Be inspired by problems in Africa
#DesignIndaba2018: Be inspired by problems in Africa

Design Indaba showcased the work of Leroy Mawasaru, a Kenyan teenager who is changing the world and showing how Afrofuturism can unfold for the continent...

By Louise Marsland 26 Feb 2018

Aleksandra Gosiewski
#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product...

By Jessica Tennant 23 Feb 2018

Maverick of brand thinking insights - Is your brand 'woke'?
Maverick of brand thinking insights - Is your brand 'woke'?

As cliché as it sounds, brands need to adapt to consumers' current state of mind and way of things or suffer the consequences of being called out or being irrelevant...

By Mfundo Ntsibande 6 Feb 2018

#NewCampaign: The story of a Standard Bank Protea
#NewCampaign: The story of a Standard Bank Protea

TBWA\Hunt\Lascaris created an integrated campaign for Standard Bank to showcase its commitment to Regional Performance Centres (RPCs) and endeavour to move South African cricket forward...

By Jessica Tennant 1 Feb 2018

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads
#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

By Jessica Tennant 31 Jan 2018

#NewCampaign: Omo challenges traditional gender roles
#NewCampaign: Omo challenges traditional gender roles

Omo's latest campaign, 'Dirt Is Good', is based on the premise that with Omo Auto, just a quick wash can remove the toughest stains, meaning 'less time washing, more time living'... a life full of play and active, shared experiences with your family and friends. Importantly, this message is not being directed at particular genders...

By Jessica Tennant 26 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

Image credit: picjumbo.com via .
Leveraging digital platforms for the greater good - beyond the 12 days of Christmas

Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the festive season...

By Deseré Orrill 25 Dec 2017

#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme...

By Jessica Tennant 4 Dec 2017

Buy a Bag of Hope - one way business can help SA's children succeed
Buy a Bag of Hope - one way business can help SA's children succeed

Uzwelo Bags was launched with the goal of making a meaningful difference...

By Sindy Peters 19 Oct 2017

Artifact Advertising's work for the EWT.
#OrchidsandOnions: Feeling good about conservation... but peeved about Vodacom's mean data “apology”

While all our attention has been focused on the campaign to save rhinos from poaching, another massacre has been unfolding, almost un-noticed... that of Africa's elephants, which are being shot out for their ivory...

By Brendan Seery 29 Aug 2017

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