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Newsprint has a future - Google exec

Newspapers won't die out, but publishers need to recognise that they are in the journalism business, not the newsprint business, and must embrace a range of news delivery vehicles. That's the view of Peter Barron, Google's director of external affairs for Europe, the Middle East and Africa.

Barron is in South Africa this week to talk to editors and publishers about how they can work more closely with Google News, the company's news aggregator.

"Print is just one aspect of the newspaper publishing industry," Barron says. "The Internet has proven to be a big challenge to the traditional print model [because readers] are accessing content in different ways."

Continue reading the full story on www.TechCentral.co.za.

Source: TechCentral

Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.

Go to: http://www.techcentral.co.za

About Duncan McLeod: @mcleodd

Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.
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