Hold-em at the races

The company is sponsoring night racing at Turffontein in Gauteng and Greyville in Durban, which have more than 30 night meetings scheduled, as well as twilight meetings at Kenilworth in Cape Town.

"The atmosphere at night racing is electric and provides a completely different experience to day-time events," says Dia Welch, group marketing manager of Piggs Peak Casino. "It's a great opportunity for the public to be part of this different format of horseracing. There are many similarities between horseracing and poker, including the terminology used, and supporters will be able to draw parallels between the two forms of entertainment at their leisure.”

A natural progression

She says sponsoring night racing was a natural progression for the company. "We're a gaming entertainment company and we'd like to educate more people about how to have fun while enjoying gambling responsibly, be it horseracing or poker. This is a great way for new and experienced players to take part. We are very proud of the partnership we have formed with Phumelela and Gold Circle and we hope that the punters will enjoy the synergies of our relationship.”

Phumelela sales executive Clyde Basel said Phumelela and Gold Circle were delighted to be joining forces with Piggs Peak Casino. "Many horseplayers also play at casinos and we see it as a natural partnership that will be good for both parties and all our customers."

Night racing provides an opportunity for people unable to attend day meetings to experience the thrill of horseracing and takes the sport to a new level. It's also an ideal opportunity for corporates to treat staff, customers and suppliers to an exciting and unique evening.