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Reichelt says sorry for Cell C 4G 'confusion'

18 Oct 2010

Cell C CEO Lars Reichelt has used a full-page advertisement in Sunday's City Press newspaper to apologise for "confusion I may have caused" with the company's controversial "4G^s" branding.

Reichelt says sorry for Cell C 4G 'confusion'

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In the prominent advertisement, which is addressed in the form of a letter to SA cellphone users, Reichelt apologises for sowing confusion with Cell C's use of the 4G and, later, 4G^s terms.

Continue reading the full article on www.TechCentral.co.za.

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Source: TechCentral

Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.

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Duncan McLeod

About Duncan McLeod: @mcleodd

Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.