Trending
Elections 2024
Jobs
- Advertising Sales Representative Barbarton
- Studio Account Manager Cape Town
- Social Media Manager Cape Town
- Advertising Sales Executive Countrywide
- Creative/Conceptual Copywriter Cape Town
- Activations Manager Johannesburg
- Copywriter and Content Producer Cape Town
- Delivery Director Sandton
- Junior Art Director Cape Town CBD
- Paid Digital Media Strategist Durban
Grey Advertising Africa joins the Tiger Brands roster of above-the-line agencies
Grey Advertising Africa was notified that they had won the pitch after seven of South Africa’s top creative agencies went head-to-head, pitching on the Koo brand, to secure this coveted spot.
“We are excited to welcome the Grey team as an agency of record to Tiger Brands. It has been some time since we have gone to market to get to know new agency partners and creative talent. The work presented by Grey ticked every box and more. We are excited about the partnership with Grey and look forward to the impact we will create together with Paul and his team,” said Sarvesh Seetaram, acting CMO of Tiger Brands.
“The team presented a fresh new creative platform for Koo that matches the passion and aspirations we have as a Tiger team for this key brand within our portfolio. We are extremely excited to share the work presented with all South Africans, who we know will love it as much as they love the Koo brand itself," said Edna Mohale, marketing director Tiger Culinary.
Paul Jackson, CEO of Grey Advertising Africa, said: "We had so much fun working on the Koo pitch, enjoying lots of laughs within the agency and with the amazing Tiger Brands’ marketing team. Grey is incredibly proud of the quality of the work produced and for being awarded this business. We had fantastic chemistry with the Koo team right off the bat, and we look forward to a long and prosperous relationship in the years to come. I’d like to thank the Tiger Brands marketing team for trusting us to be custodians of some of South Africa’s most admired heritage brands and for the opportunity to produce our brand of Famously Effective work.”
To find out more about Grey Advertising Africa, visit https://www.grey.co.za or follow them on social media: Facebook | Twitter | LinkedIn
- New creative chapter: Metropolitan teams up with Grey South Africa20 Feb 11:25
- Krispy Kreme MENA chooses Grey Dubai as their strategy and creative agency31 Jan 12:00
- Grey appoints Tlali Taoana as president of Grey South Africa04 Dec 13:05
- Burger King South Africa spreads smiles with 'The Small Pleasures' campaign14 Nov 10:04
- Burger King unveils exciting "Full-on SA Flavour" campaign for Peri-Peri Chicken range31 Oct 10:04