#NewBiz: Publicis Machine partners with Graham Beck Enterprises

Graham Beck Enterprises' global focus was the motivation behind partnering with the agency, whose global reach through its international affiliates will provide Graham Beck with a world-class strategy and campaign for their brands.

“We are excited to be working with the Publicis Machine team, which has already demonstrated such commitment to our business. We are thrilled to be working with an agency of this calibre - one that has proven again and again that it has the ability to partner with global brand houses in local markets, to grow and elevate their business. We know this is a partnership that will take our brands to the next level on a global scale,” says Shelley Ellse, chief marketing officer for Graham Beck Enterprises.

Phenomenal growth

The MCC and wine industries are experiencing phenomenal growth right now. According to the Cap Classique Association, the MCC category, in particular, is growing meteorically, with a 24,5% increase in 2016 compared to 2015 – the latest available figures.

Group executive creative director of Publicis Machine, Gareth McPherson says that Graham Beck Enterprises is a coveted addition to the company’s client portfolio. “We love to partner with brands that resonate with our agency culture and values. Our team is both delighted and honoured to be partnering with Graham Beck Enterprises and we look forward to working with them for many years to come.’’

“We are immensely proud to be collaborating with such a successful brand – in fact, the brand that was selected by both the late Nelson Mandela to celebrate his presidential inauguration in 1994, and by Barack Obama for his presidential election celebration in 2008,” concludes McPherson.