Media Planner

Remuneration:	cost-to-company
Benefits:	Medical aid and Provident Fund
Location:	Johannesburg, Sandton
Education level:	Diploma
Job level:	Junior/Mid
Job policy:	Employment Equity position
Type:	Permanent
Reference:	#Media Planner
Company:	Primedia Recruiter

The Media Planner responsible for planning media campaigns and compiling detailed post-campaign reports. The role ensures accurate data collection, processing, and analysis to convert insights into strategic opportunities. Additionally, it involves creating polished, persuasive post-campaign documents for advertisers and trade marketing, showcasing the effectiveness and reach of campaigns

deep understanding of the media landscape to work with various media platforms and touchpoints within the Primedia ecosystem. Insights need to be packaged to create compelling, data-driven media plans and solutions, providing proof of performance and various collateral for internal use, client distribution, and market readiness. This ensures and showcases our insights-led creativity, seamless delivery, and audience responsiveness.

Key responsibilities 

Media planning:

• Develop and optimise media plans for the Primedia Studios slate
• Write rationales based on the planning approach
• Update sales packages as new surveys are released
• Regularly optimise plans to achieve set objectives

Post campaign reporting:

• Compile post-campaign reports to provide accountability and showcase campaign success
• Collect, clean, and compile data into compelling post-campaign documents
• Liaise with clients to gather testimonials.
• Brief the Production Department for video creation of case studies when necessary
• Interface with Trade Marketing to promote post-campaign analyses (PCAs) and create snackable content for social media
• Present post-campaign analyses to clients as needed

Insights and reporting:

• Use cross-tabulated research tools and reports from internal or external sources to extract insights and develop presentations
• Update audience reports including station and show profiles, duplication reports, digital audience reports, and competitive AdSpend reports
• Provide and update monthly, quarterly, and annual reports and sales tools.

Additional responsibilities:

• Evaluate end-to-end viewer experiences across multiple channels and touchpoints
• Identify new data sources to further enhance post-campaign reports

Requirements:

• Advertising/marketing/media qualification
• A minimum of four years’ experience in an advertising/media environment
• WizzAd+, Telmar, Arianna, etc
• Media Planning
• Understanding of market research and data analysis
• Experience with/exposure to advertising campaign conceptualization and delivery
• Knowledge of media measurement and analysis
• Understanding of TV and digital platforms including social media
• Knowledge of business operations and procedures.
• Proficiency in Microsoft Suite: Outlook, Word, PowerPoint, Excel / Excel Dashboards
• Experience with Telmar Suite, Nielsen planning tools, Choices (TGI),
• Familiarity with digital tools: Pulse, Narrative, Meltwater, Google Trends
• Excellent PowerPoint skills
• Ability to consolidate information from various sources into one document
• Strong analytical and numerical skills
• Basic design skills (e.g., Canva) for creating one-pagers
• Ability to write compelling narratives that align with client objectives
• Good interpersonal skills for liaising with various teams and clients
• Ability to plan long-term projects while managing short-term deadlines effectively

This role combines the analytical and strategic aspects of media planning with the creative and narrative skills needed for compiling impactful post-campaign analyses, ensuring a comprehensive understanding and showcasing of TV campaign effectiveness.

Posted on 01 Aug 12:36, Closing date 30 Aug