Trade Marketing Specialist

Remuneration:	cost-to-company
Location:	Johannesburg, Sandown, Sandton
Own transport required:	Yes
Travel requirement:	Occasional
Job policy:	Employment Equity position
Type:	Permanent
Reference:	#Trade Mkt Specialist
Company:	Primedia Recruiter

Key purpose of the role

The purpose of this role is to be responsible for leading the implementation of the business to business brand and communication plans, in line with agreed upon strategies, image and positional goals, aligned to overall organisational objectives. This includes monitoring competitor trends, managing relationships with 3rd party partners and internal stakeholders and implementing with accountability and ownership, working as a part of the Commercial/ Trade Marketing team and function.

Key outputs/accountability

Project management and implementation of PMB Business-to-Business Marketing and Communication campaigns, including:

• Liaise with Sales Management to collate content for collateral, mailers and activations.
• Supply any DTP/ Agency/ Creative Teams with timeous and completed briefs, duly consulted with Marketing Manager
• Manage delivery of creative from DTP/ Agency/ Creative Teams.
• Execute timeous delivery of collateral on Everlytics / Rocketseed / Medialoop other.
• Liaise with Sales Management/Management and collate content for:

o    Sales campaigns

o    Brand Roadshows

o    Offers, Benefits

o    Annual Rate Card communications

o    Direct mailers and digital comms

o    Category strategy

o    Seasonal offers and occasions

o    Special tactical campaigns

• Send complete briefs to appropriate resources including Agency and internal creative teams. Include response objectives, offer of copy and positioning, creative direction or insight, timing and fulfilment mechanics where necessary.
• Liaise directly with creative teams and traffic as required to secure finished creative for approval.
• Proof read campaign copy and submit to National Marketing and Events manager for final sign off.
• On-going monitoring and measuring of brand and communication activity to improve results and maximise ROI to the company. Ensuring that the appropriate and relevant information is gathered and shared in a timely manner to aide organisational decision making.
• Maintaining the brands’ CI (corporate identity), ensuring consistent delivery across all brand contacts and ensuring that their directives and guidelines are always adhered to by the company and its representatives.
• Management of the brand and communications budgets to ensure that they are implemented on the appropriate initiatives and within its parameters. 
• Providing a report on a monthly and quarterly basis of Brand and Communications activities and initiatives. 
• Timeous updating of the trade calendar and communications thereof
• Post campaign analyses execution and presentation to key stakeholders
• Implementing ATL & BTL communications in line with budget and brand strategies to achieve objectives including briefing agencies and managing creative process within time scales.
• Project manage the execution of approved brand plans in association with the relevant programming, digital, sales and support departments throughout the course of a campaign, including reviews and approvals at agreed-to milestones, as well as post campaign performance analysis.
• Mobilise internal digital and social media strategies and departments to deliver
• Plan activations to achieve business objectives
• CRM marketing fulfilment and interpretation of trends/needs
• Co-ordinate briefs, creative and copy with suppliers.
• Manage scope of work and delivery as per agreed strategy and budget schedules, prepared 6 months in advance.
• Work closely with Research & Insights to produce content that communicates competitive advantages to the business
• Leading the implementation of the brand and communication plans in line with agreed upon strategies, image and positional goals, aligned to overall organisational objectives.
• Track, forecast and align campaign budget with actual spend and ensure proper report back.

 Educational qualifications

• Bachelor’s degree/national diploma in marketing or communications

 Required knowledge and experience

• Minimum five years exposure and experience in the media or advertising industry, preferably broadcast media.
• Experience with budgeting, reporting and analysis
• Experience in event co-ordination or management

Required skills

• Ability to see wider organisational implications of brand and communications activity
• Effective engagement with third party agencies, customer relationships and internal / external stakeholders
• Good knowledge of standard Microsoft, excel, MST
• Excellent communication and presentation skills
• Experience with budgeting, reporting and analysis

Attributes

• Proactive
• Ability to work under pressure
• Team player
• Adaptable
• Assertive
• High energy

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with short listed candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Send your detailed CV to broadcastingcareers@primedia.co.za with the Subject Line “Trade Mkt Specialist”. The closing date for applications is 08 August 2024.

Posted on 05 Aug 16:53, Closing date 12 Aug