Marketing Coordinator

• Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria
• Utilise the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns
• Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets
• Drive go-to market efforts of tailored products
• Manage online marketing initiatives, including website content, SEO, SEM and online advertising campaigns
• Oversee social media marketing efforts to engage with our target audience and drive brand awareness
• Utilise Google Ads and other online advertising platforms to reach potential customers effectively
• Analyse marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimise strategies accordingly
• Events creation, coordination and attendance of programmes, as well as 3rd party-hosted gatherings
• Internal communications

• Bachelor's degree in marketing, business administration, politics, philosophy and economics (PPE), or a related field
• Minimum of two years of experience in marketing, with a focus on B2B marketing
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Content writing skill
• Google Analytics
• CRM software systems
• WordPress Themes experience
• Proficiency or ability and willingness to learn with various marketing platforms and marketing software tools
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams